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Since October 2015, Google and its online advertising branches have existed underneath the structure of an American multinational holding firm, Alphabet Inc. Google co-founder Larry Page has stated that this transfer allows Google and other Alphabet Inc. subsidiaries to function extra independently and efficiently. This page was last edited on 1 October 2024, at 06:49 (UTC). Rosenberg, Eric (October 7, 2018). “How YouTube Ad Revenue Works”. 2018. Google and Fb are reported to control just below 60% of the U.S. As of March 2018, Facebook and Google were estimated to hold a mixed market share of just under 60% of the U.S. In September 2018, the U.S Web advertising market was estimated to be worth $111 billion, with market share being held mostly between Google, Facebook, متجر زيادة متابعين Amazon, and Microsoft. Soper, Spencer (19 September 2018). “Amazon Will increase Ad Market Share at Expense of Google, Facebook”. Patel, Sahil (thirteen July 2018). “Facebook’s Video Ad Program is Showing Signs of Life”.