The search for profit won’t end when you have found the best football betting tips. There is still a whole lot to be done to guarantee consistent profit. Money management will be as critical as using the correct football betting tips.

However in the rush to get their money on, plenty of people overlook this important facet of football betting. So what is money management? Let’s look-at it in simple terms: You are betting on two football matches. You realize that one will produce a profit 80% of the time and the other has a 50-50 chance of winning. You would want to put more money on the match by having an 80% chance of profit would not you? Which is money management.

It’s basically managing your hard earned money to deal with risk. So logic says that on the risky bets, you should risk less cash and on the bets that will be stronger, you need to stake additional money. This may seem like common sense to you, but it really is often overlooked.

Now the next question is: How do we calculate simply how much to put on a team? The most typical method is to use the exact same amount (level stake) on each selection. While this can function within the long haul, within the short-run you will need to watch out for long sequences of losers from the bigger priced football tips. Four or five losers in a row can quickly deplete your bank. Therefore it may be better to look for an alternative approach.

Another approach suggested by many will be the Kelly Criterion. Conversely, trusted online gambling site Kelly requires you to understand the probability of a win. The bet size is then determined by first converting the price on offer into a probability. You then have to estimate the probability of your bet winning. The main difference between the sports book’s price probability and your probability has to be positive. If it really is negative, you should drop this football tip like a ton of bricks and move on to the next match. The size of the bet is then calculated using this difference in probability. A bigger difference would suggest a larger investment and a small difference would suggest a small investment.

Now as you can see right now, the typical person cannot estimate the probability of his football prediction winning. So this method is of little use to him. Yes, the mathematicians’ and professionals rave about this formula, and don’t get me wrong, it’s great in theory – but it fails in practice. If fails for at least for 90% of the people who try and use it, and I am guessing that is you and me included.

Instead I prefer to use the common price available. Sports Books have studied the matches detailed and it is not often that they get the costs wrong. So why not use this to our advantage? This makes our foes greatest strength their weakness. Yes, I know that upsets happen, but if you look at sports book prices over a long period, you shall find that if they quote a result at even money, that result will occur very close to 50% of the time.

So by utilizing this as the true probability of the result we can accurately calculate just how much to invest on each football tip.