The search for profit won’t end when you have found the most effective football betting tips. There is still a whole lot to be done to be certain consistent profit. Money management is just as critical as using the right football betting tips.

However within the rush to get their money on, almost all people overlook this important aspect of football betting. So what is money management? Let’s look-at it in basic terms: you could try this out are betting on two football matches. You know that you will produce a profit 80% of the time and the other has a 50-50 chance of winning. You would want to put additional money on the match with an 80% chance of profit would not you? That is money management.

It really is basically managing your hard earned money to deal with risk. So logic says that on the risky bets, you should risk less money as well as on the bets that will be stronger, you’ll need to stake more money. This may seem like common sense to you, but it is often overlooked.

Now the next question is: How do we calculate how much to put on a team? The most typical method is to use the same amount (level stake) on each selection. Although this can work in the long run, in the short-run you have to watch out for long sequences of losers from the bigger priced football tips. Four or five losers in a row can quickly deplete your bank. Therefore it may be better to look for another approach.

Another approach suggested by many is the Kelly Criterion. However, Kelly requires you to learn the probability of a win. The bet size is then determined by first converting the cost on offer into a probability. You then have to estimate the probability of your bet winning. The real difference between the sports book’s price probability and also your probability has to be positive. If it’s negative, you should drop this football tip like a ton of bricks and move on to the next match. The size of the bet is then calculated using this difference in probability. A bigger difference would suggest a bigger investment and a small difference would suggest a small investment.

Now while you can imagine, the regular person can not estimate the probability of his football prediction winning. So this method is of little use to him. Yes, the mathematicians’ and professionals rave about this formula, and do not get me wrong, it is great in theory – but it fails in practice. If fails for at least for 90% of people who try to use it, and I’m guessing that’s you and me included.

Instead I want to use the standard price available. Sports Books have studied the matches detailed and it is not often that they get the prices wrong. So why not use this to our advantage? This makes our foes greatest strength their weakness. Yes, I realize that upsets happen, but if you look-at sports book prices over a long period, you shall find that should they quote a result at even money, that result will occur close to 50% of the time.

So by using this as the true probability of the result we can accurately calculate how much to invest on each football tip.