The look for profit does not end as soon as you have found the top football betting tips. There is still a whole lot to be done to make certain consistent profit. Money management is just as necessary as using the right football betting tips.

However within the rush to get their money on, plenty of people overlook this important aspect of football betting. So what is money management? Let’s look-at it in basic terms: You are betting on two football matches. You know that you will produce a profit 80% of the time and the other has a 50-50 chance of winning. You would want to put more income on the match with an 80% chance of profit wouldn’t you? That is money management.

It’s basically managing your money to manage with risk. So logic says that on the risky bets, you should risk less cash and also on the bets which are stronger, you will need to stake extra money. This may seem like common sense to you, but it’s often overlooked.

Now the next question is: How do we calculate the amount to put on a team? The most typical method is to use the exact same amount (level stake) on each selection. Even though this may work in the long run, within the short-term you should watch out for long sequences of losers from the bigger priced football tips. Four or five losers in a row can quickly deplete your bank. Therefore it may be better to look for an alternative approach.

Another approach suggested by many is the Kelly Criterion. On the other hand, Kelly requires you to know the probability of a win. The bet size is then determined by first converting the price on offer in to a probability. You then have to estimate the probability of your bet winning. The real difference between the sports book’s price probability and your probability has to be positive. If it’s negative, you should drop this football tip like a ton of bricks and move on to the next match. The size of the bet is then calculated using this difference in probability. A larger difference would suggest a bigger investment and a small difference would suggest a small investment.

Now while you can see right now, the typical person cannot estimate the probability of his football prediction winning. So this method is of little use to him. Yes, the mathematicians’ and professionals rave about this formula, and do not get me wrong, it is great in theory – but it fails in practice. If fails for at least for 90% of individuals who try to use it, and I’m guessing that is you and me included.

Instead I prefer to use the normal price available. Sports Books have studied the matches detailed and go!! it’s not often that they get the costs wrong. So why not use this to our advantage? This makes our foes greatest strength their weakness. Yes, I realize that upsets happen, but if you look-at sports book prices over a long period, you shall find that if they quote a result at even money, that result will occur close to 50% of the time.

So by using this as the true probability of the result we can accurately calculate the amount to invest on each football tip.